Your Showit website? She’s gorgeous. The fonts are flirting. The color palette is giving. The vibes? Immaculate. But… no one’s clicking. No one’s booking. And your inbox? Tragically quiet.
Let’s rip off the (very aesthetically pleasing) Band-Aid: A pretty website isn’t the same as a strategic one. At Olive St Studio, we see it all the time, beautiful brands with beautiful websites that just aren’t doing their job. If you’re wondering why your site looks like a dream but converts like a nightmare, keep reading. We’re about to break down the top Showit design mistakes we see, and exactly how to fix them.
1. Your Website Is a Vibe… But It’s Not Saying Anything
Yes, your visuals are stunning. But when someone lands on your homepage, do they instantly get what you do, who it’s for, and why they should care? Or are they left trying to decode your poetic tagline and scrolling aimlessly for info?
Fix it:
You’ve got 3–5 seconds to hook someone. Lead with clarity before cleverness. Make your headline punchy, your offer obvious, and your buttons impossible to miss. Beautiful storytelling is great, but not if it buries the point.
2. You’re Prioritising Aesthetic Over Action
We get it. You want your site to look like a designer’s dream Pinterest board. But if there’s no clear path for your dream clients to actually do something like book you, shop, or inquire, it’s all just digital decor.
Fix it:
Design with intention. Every page should guide your visitor to their next step. Calls-to-action should be loud, proud, and repeated.
3. Your Mobile Site Is Throwing a Tantrum
If your mobile site is glitchy, slow, or makes people pinch-zoom like it’s 2011, you’re losing conversions fast. And with the majority of traffic coming from phones? You can’t afford to ignore this.
Fix it:
Check your Showit site on all devices (seriously, all of them). Make sure buttons are thumb-friendly, text isn’t microscopic, and no design elements are playing hide-and-seek off-screen.
4. You’re Telling Your Story, Not Theirs
We love a good origin story. But if your site reads like a memoir instead of making your clients feel seen and supported, they’ll bounce. Fast.
Fix it:
Your client is the main character. Position yourself as the guide. Talk about their pain points. Show them how you solve their problems. And yes, still keep your sparkle, just don’t let it overshadow the people you’re trying to serve.
5. Your Portfolio Is a Ghost Town (or a Gallery with Zero Context)
You might have the most stunning work, but if you’re not showcasing it strategically, you’re missing an opportunity to build trust. Pretty pictures aren’t enough, your portfolio needs purpose.
Fix it:
Add captions, results, transformation stories. Explain what you did, how you did it, and how it helped your client. Prove that you don’t just design for pretty, you design for performance.
Your website isn’t just a digital mood board. It’s your 24/7 sales team, your brand’s first impression, your online handshake (minus the awkwardness).
And when it’s done right aka strategically, intentionally, and yes, still beautifully, it works harder than you do.
At Olive St Studio, we design Showit websites that are both style and strategy. So if you’re ready to turn that pretty site into a booked-out, client-magnetizing powerhouse?You know where to find us.
love,
Olivia xx
